Resume
Project management
Process development
Process development in documentation/testing of used vehicles and machinery
Understand the bottlenecks and define the problem in the current process for documentation/testing used items to be sold online. Break down current processes through interviews and task identification. Define best practices for an improved process. Design an updated methodology based on customer insights and organizational needs.
To increase efficiency, the updated process must be supported by a digital solution that enables the use of field technicians, the customer themselves, and internal sales representatives.
Develop process maps, user stories, requirements specifications and design sketches.
Secure sales
Risk minimisation when selling used goods
Project management of a digital security service for the selling party in a brokerage sale with the goal of ensuring good customer knowledge (KYC) of the buying party. Due to increased international requirements to reduce financial crime and terrorist financing, it is important to enable good customer insights to ensure that sold items do not end up in countries or with companies or individuals that are on international sanctions lists.
Understanding of legislation, customer sales criteria, product development and service packaging. Implementation into customer digital systems and processes.
Marketing
Marketing strategy
B2B & B2C Sales
Development of marketing strategy - plan and streamline marketing efforts to achieve set goals.
A marketing strategy should be rooted in the company's overall business strategy. By understanding the target audience and the company's business objectives, the market's challenges, opportunities and needs can be identified. With this insight, a strong marketing strategy can be developed to strengthen the company's market position. By understanding customers and how to reach them most effectively, the strategy can guide the organization in how to implement tactical marketing according to plan.
By synchronizing the marketing strategy with the sales strategy, it is ensured that the marketing work optimally supports the sales goals.
Additionally, the marketing strategy should be aligned with the company’s digital capabilities to maximize the impact of the marketing plan and budget. Significant obstacles within the digital infrastructure must be identified and addressed when designing the strategy. Digital development initiatives must also be synchronized with the company’s overall IT/digital strategy – otherwise, these initiatives risk not having the desired impact.
Branding
Development and management
Brand development for a startup company. Design and definition of the brand, creation of logo, color palette, image aesthetics, marketing strategy, communication and technical documentation.
Understand the target audience and create a marketing strategy for communication and advertising.
From idea to launch and continuous development and management.
Advertising & promotions
Sales and delivery process
Planning advertising and campaigns to effectively spread the marketing and brand message via media platforms used by the target audience. Understanding the customer and identifying the most cost-effective ways to reach customers. Analyzing customer search terms and optimizing content and advertising to maximize reach and conversions.
Project management, strategy and planning, SEO, Meta Business Manager, LinkedIn Campaign Manager.
Digitalisation
Microsites
IT systems
Establish a strategy and structure to quickly create and scale multiple microsites for various events, subsidiaries, and start-ups within an international B2B recycling service provider.
Product Owner
IT systems
Product ownership for external website and internal production system. Develop strategy and plan for the platforms/systems to continuously maintain, improve and meet the needs of the organisation and customers. Collection of development needs from both the organisation and customers and compilation of these into user stories and requirements specifications for development. Testing of IT deliveries, communication of development and onboarding in connection with delivery or sold goods.
Technical communication
Tech writer
Communication
Technical communication and production of technical documentation with a focus on usability, user-centered UI and meeting current requirements for CE certification. Datasheets, user manuals, quick start guides, technical product descriptions.
Templates, content production, graphic production, 3D visualization